The Pitch is a crucial part of an agency’s bid for new business and is often an influential part of… Read more Pitching – Is there a better way?
A Gem of an Idea…
De Beers – ‘Diamonds are forever’ Advertising has evolved over time and there have been significant campaigns, people and agencies… Read more A Gem of an Idea…
Internships and Agency Visits
Over the past couple of weeks, I have been interning at a small brand agency called End of Work. They… Read more Internships and Agency Visits
John Lewis Christmas Magic
Recently, I was introduced to the John Lewis Christmas Ad train. I was introduced to these ads by one of… Read more John Lewis Christmas Magic
Influencers Influencing!
When I was trawling Mumbrella for the latest in the industry I came across an article that I thought was… Read more Influencers Influencing!
Share a coke with… Banksy?
In October, the famous and anonymous English street artist, Banksy successfully pulled off a stunt where his ‘Girl with Balloon’… Read more Share a coke with… Banksy?
Everest on Opera House – Genius or Ignorant?
Earlier this year there was an uproar with outraged Sydney siders flocking to the Sydney Opera House. The reason for… Read more Everest on Opera House – Genius or Ignorant?
That’s one smart ‘cookie’
Retargeting is an advertising technique that targets consumers based on their previous internet actions. More and more people are shopping… Read more That’s one smart ‘cookie’
Easy Az!
In December 2017, Amazon was launched in Australia promising to deliver millions of new products at discounted prices. In early… Read more Easy Az!